Product Placement in the form of Product Placement

So, back when I watched this one drama called, "I Hear Your Voice," I noticed that there was a cafe Holly's Coffee.
that the actors would go to to discuss certain things or buy certain products. I thought about this for a second and was curious if the cafe was real because there were real products and the budget for creating a fully working cafe for a TV show would be outrageous. It's fairly easy to see, the title in the background that says, "Holly's Coffee." I did some research on the place and there's an official site for their establishment and the logo that was shown in the drama is also evident on the official site.

Over the plot of the drama, there were various products displayed to us in order to draw out our need for drinks and food. Thinking back, I felt it worked out as when I saw the perfectly created products, I felt like I wanted some coffee; or at least milk coffee because I prefer it more. This form of product placement is very evident to me now that I've analyzed advertisements. In fact, if you look up "holly's coffee i hear your voice" in a search engine, you'll find that the cafe plus the areas around them, because they were also used for filming, are pretty popular to people who have seen the drama.

And especially since this drama was popular enough in Korea to obtain 2 extra episodes past the original 16 episode set, I'm guessing Holly's Coffee got extra business after the airing of the drama. So the use of product placement probably worked very well in using need for affiliation and transfer and association. Since the actors went to this place, you can be like them and eat/drink here and order the same things like them.

Also, the target audience would most likely be people who are around 20-40 who are dealing with a lot of stress or are in tough predicaments as the characters have to deal with tough situations. The ages are also stated, while discreet and vague, and the main character would be in his 20s, the main female actor (picture above) is in her early 30s, and one of the side characters (again, above) is in his early 40s.

I don't particularly think this is bad ethics, as everyone could use a break and I personally believe cafes are very serene and are places to calm yourself down. Which is kind of ironic because of coffee which makes you energetic. While I do think that making people want something to drink when they bring out perfectly made beverages is unethical because you're basically manipulating people's desires, I don't think that the use of this cafe in shooting was that bad. I mean bringing in more people to a cafe that does have a very nice atmosphere and seems popular can actually help the economy with cafe lines like this.