Magazine Ads

I have a ton of magazines in my house, and all of them have all sorts of advertisements that have the word "Advertisement" somewhere on them. Right now, I have a Nickelodeon magazine from around 5-6 years ago. This edition is pretty special, as some of the pages, and advertisements, are in the classic red and blue 3-D. It's pretty interesting how they got 3-D versions of the advertisements into the magazine.

One of the ones I want to analyze in depth is the "Zeke and Luther" advertisement. Now to begin, this is a Disney advertisement in a Nickelodeon magazine. Secondly, there's 4 words on the ad that say, "Skate. Eat. Sleep. Repeat." These words are a use of glittering generalities because it's saying that these things are offered, and doesn't specifically state that the characters of the show do this. The background is of a beach, with the two skaters, wearing clothing that isn't for a beach. This is most likely the appeal for escape. And also because the beach has no one except those two, whose clothes stand out, it is most likely an appeal to autonomy because watching this will single you out and you'll be cooler than everyone else. Then again, it might be need for affiliation cause there are two of them.

They target the young people with these sort of ads. I'm surprised that on a skating show advertisement there wasn't a single "Radical" in there.

There are lots of advertisements in all these magazines I have. Ones in the science magazine range from shoes that are designed to help you and are banned in tournaments, a use of simple solutions, snob appeal, and glittering generalities, to snobby appeal advertisements about watches and rings.

I find that these forms of advertisement are evil because they promise us something that is super vague.